Compass – Tavis Lovick

Compass is an innovative tech brokerage focused on building the first modern real estate platform, pairing the industry’s top talent with technology to make the search and sell experience intelligent and seamless. During my time at Compass, I served as a designer helping to create brand experiences for our agents. This included agent’s visual identities, print layouts, and visual experiences in motion.

Boston Marathon Campaign 2019

Our Spring out of home campaign ran throughout Boston’s 2019 Marathon season and remained through the bulk of the year. The goal of this campaign was to not only promote our agent’s listings but to also strengthen the Compass brand throughout the Greater Boston area. To achieve this, 100+ units spread through MetroWest into the city, and across waters into Greater Boston’s South Shore.

Agent Branding Monograms

In accordance to the Compass brand guidelines, all identities are created in black and white. All have a consistent balance between simplicity, geometry, legibility, and abstraction. Each identity is created for its respective agent, tying together with their unique personality and voice.

Agent Branding In Motion

At Compass, many of our agents advertise in a digital space. With more than 20,000 agents within the Compass umbrella, agents are often finding the need to differentiate themselves amongst other agents. This is achieved through elements that can be carried out through motion from animated logos to explainer videos used to reach lead buyers and sellers. Animated elements give us the capabilities to add personality and character over digital platforms within our agent’s brands.

Best Of Compass Digital Publication

“Best of Compass” is a curated collection of luxurious Compass listings in The Greater Boston Area. Formated as a mini-mag for Boston Magazine, Best Of Compass became one of the region’s most successful marketing pieces to date. With over 105,000+ circulations and with a year-long shelf life. To assist the success of the publication, digital assets were created for our agents as a digital curation for their following of buyers and sellers.