G2 Market Intelligence

Contracted by G2 to create a launch video for their new product G2 Market Intelligence. The goal was to create a hype video highlighting the new services and functionality of the software that would allow their clients to gain a leg up on their competitors. Ultimately helping to identify movement in the market, unwraping product perception, discovering where you are winning and losing and other live market trends.

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Creative Direction + Advertisement created by G2

After already establishing an existing theme for G2 Marketplace. G2 wanted to continue to play with the idea of abstract paths representing the difficult navigation of a clients journey ultimately, gaining clarification when revealed by other shapes.